The main strengths of W4K are as follows:
-	The company has solid experience and an excellent reputation in the toy industry.
-	The company has a traditional, “family-oriented” appeal due to its historical roots.
-	W4K products are of unique design and of superior quality in an industry that is flooded with cheaply constructed and unimaginative toys. 
-	W4K products inherently provide opportunities for creativity, imagination and learning for the children who play with them.
-	W4K focuses on toy safety and has an excellent safety record.  All toys manufactured by the company are certified by the SCPA (Safe Children’s Products Association).
-	W4K is physically centralized, with all major functions of the company housed in a single campus environment. This setup enables strong interdepartmental communications and provides economies-of-scale benefits related to administrative costs.
-	Employees are generally loyal to W4K and the employee turnover rate is relatively low.
-	W4K has a long-standing, strong relationship with its key wood supplier.